Social media is indeed our key focus area due three main reasons:
- Paid advertising is not allowed for NFT and crypto related products and services on all major ad platforms. Unless of course the advertiser holds a valid financial securities trading license.
- Your target audience is too savvy to click on ads anyway. So you have to engage with them in a traditional “conversational’ way. And social media is just the best place to do that.
- Social media is where you can build your own personal brand, tell your story to the world and invite people to get to know you and your art.
These are the main channels we use to communicate your story:
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YouTube is a great place to tell your story, explain who you are and what you create. It should be your video depository.
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Reddit is a super useful marketing channel as it has small and large NFT and Art communities.
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Instagram is a native visual platform therefore it is a given to be active there.
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Facebook is a very busy place so your voice might not be heard there. But there are some relevant communities there too.
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TikTok is a great place to reach a younger audience, but your content needs to be informative and entertaining.
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Discord is best to meet and talk to likeminded people. There’s a lot of self-promotion. It’s a must for large generative NFT projects.
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YouTube is a great place to tell your story, explain who you are and what you create. It should be your video depository.