We have worked with many artists and on some major NFT projects and events. What we have learnt is that traditional marketing doesn’t always suitable for NFT artist. Based on our experiences and following industry best practices we have created packages that will deliver the best possible outcome at a reasonably low cost. Please take a look at our PRICING page for more information.
In the meantime, you will find some research pieces we found that are extremely important for artists starting in the NFT space.
NFT Arts Marketing is no different from any other product or brand marketing activities, but it has its nuances.
We are not going to give you a generic list of online channels, instead, we listed some of the nuances that need to be kept in mind when creating an online strategy for you and your artworks:
- People who buy NFTs are manily located in the US and UK.
- Buyers of NFTs are crypto educated, white males between 25-40 years old.
- They buy NFTs mainly for investment as opposed to for their artistic pleasure.
- Hence it’s important to introduce you too as an upcoming artist not just your artwork.
- Advertising avoidance is high for this generation so most paid online campaigns (i.e. banners, youtube video ads, etc) won’t be very effective.
- Organic online marketing that is based around communities is the most effective, but also slow to build.
- You need to create a communication platform or in other words a key driving event i.e. PR event, exhibition, etc. that will be used as the center of your online campaign.
- When you communicate you need to talk about the past as well as show your audience the future.
- NFTs are for the virtual world, so your art needs to be able to come to life in a virtual environment. This might mean adjustemt to your artwork i.e. stronger colors, 2D or 3D animation, etc. Go and experience yourself a virtual exhibition on decentraland.
- Influencers can increase your brand awareness but it can be very expensive and also hard to track to what degree they influenced your sales.
*Points 1, 2, and 3 are from research conducted by adweek.
What we haven’t tried yet but might work well are:
- Product listing ads on various platforms i.e. google search, facebook, etc.
- Audio advertising on e.g. Spotify.